Peruvian buyers are only a few weeks away from blockchain to answer the old question asked in 1984: "Where is the beef?"

A pilot project by Wong Supermarket, a Peruvian chain owned by Cencosud's main conglomerate of Chilean retailers, will enable suppliers and consumers to digitize and verify the provenance of various meat products. The application is a partnership between Cencosud and the Citizens Reserve subsidiary, SUKU, the Silicon Valley-based supply chain company whose founders are from the Deloitte Blockchain Lab.

At launch, the consumer application will feature an enterprise-class blockchain interface using J.P. Morgan's authorized blockchain platform, Quorum.

The platform will be available in 20 different Wong stores and will cover all meat products bearing the SUKU logo. Like a or The K emblem signals to Jewish consumers that a rabbi has inspected the product. The SUKU emblem means that the company has followed the path traveled by the meat, money to the radius.

However, unlike kosher certification, you can dive into the history of Wong meat block chains and see a record validating every part of the meat story.

SUKU CEO Yonathan Lapchik told CoinDesk that this case of blockchain use has huge potential for applications for the global consumer goods market.

"A lot of consumers want to buy sustainable products and buy transparent branded products. But they do not do it today – they do not trust what brands say. There is a $ 1 trillion market that businesses and brands can exploit if they can speak the same language as these consumers. "

Even animal health and welfare are tracked, stored and then controllable in the blockchain, Lapchik said.

"Whenever a producer says" I have vaccinated all animals, all animals have their certification in animal welfare, "the system automatically triggers an entry for the party that must confirm it, and they will confirm "Yes" or "No". and submit the certificate. "

According to the Lima Chamber of Commerce, Wong was one of Peru's most trusted brands, but when Cencosud, a Chilean group, bought the decades-old chain for $ 500 million in 2007, Reuters reported that the inhabitants were angry, fearing that the store would change.

Now, with the new application and the transparent supply chain, Cencosud perishable products manager Peru, Enrique Ameghino, sees this as another way to build confidence.

"SUKU and blockchain technology help us further develop our relationship with our customers," Ameghino said in a statement. "It's another way for us to communicate directly with them."

"We are witnessing this transition from trust-based systems to systems based on transparency. That's what Satoshi has given us: this opportunity to bring transparency through technology, "said Lapchik.

Photo by Jonas Nordberg on Unsplash

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